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Student-Run Media Offers Unique Professional Experiences

Students share the lifelong benefits of joining campus media organizations.
Students inside a radio station.

Want to see your work in print? Or try your hand as a DJ or podcaster? Are you interested in producing a show, designing a magazine or running an ad campaign?

At 51爆料网, a wide range of student-run media platforms and channels provide students with opportunities to flex their creativity and explore issues they care about鈥攁ll while gaining tremendous professional experience.

Here, some students share how working in student-run media helped them gain experience relevant to their intended careers.

Running a Magazine

People reading a magazine.

Julia Virnelli 鈥24 and Charlotte Little 鈥25 finalize an issue of Baked Magazine, one of dozens of student-run publications covering art, culture, style and much more.

has won national awards for its coverage of food-related topics including student-vetted recipes, essays on food cultures and reviews of local eateries. But as editor-in-chief Julia Virnelli 鈥24 explains, food is an entry to many other topics. 鈥Baked provides a place for people to share their thoughts on topics that are important to them, while also exploring the regional community and making friends and connections.鈥

When Virnelli started at Baked as a writer, magazine work was completely new to her. 鈥淚 didn鈥檛 know anything about food writing or how magazines were put together. But everyone on staff was super welcoming and really helped me grow,鈥 she says.

Virnelli served in a range of writing and editorial roles, and her involvement in Baked has opened doors for her professionally, she says. 鈥淚鈥檝e had a chance to learn all different aspects of creating and running an online and print publication, from the perspective of a staff writer through to editor-in-chief,鈥 she says. 鈥淭hat鈥檚 an opportunity I don鈥檛 think I could have gotten anywhere else.鈥

Behind the Scenes in Radio

Students in the z89 radio station.

Z89, which was founded by Syracuse students more than 50 years ago, provides opportunities for students to produce shows and podcasts and gain professional experience running a radio station.

Jordan Burda 鈥26 joined 鈥攁 student-run radio station heard across the region鈥攂ecause she recognized it would prepare her for working in public relations and entertainment. At Z89, Burda has served as human resources director, overseeing trainings and compliance with the Federal Communications Commission, and gained experience producing shows. 鈥淲orking at the radio station helped me learn how entertainment media works, and it鈥檚 been a great way to meet people鈥攊ncluding our huge alumni network. It鈥檚 just a great environment,鈥 she says.

Ryan Monte Lima 鈥26 echoes this sentiment. 鈥淚t鈥檚 really fun鈥攖he station is one of my favorite places on campus.鈥 Lima says what drew him to work at Z89 was, in part, the station鈥檚 presence beyond the University. 鈥淚 love hearing Z89 out in the community鈥攊n restaurants, Ubers. I always think, that鈥檚 us! That鈥檚 the team!鈥

As music director, Lima has learned the back-end work of programming and developing shows. One aspect of radio that appeals to him is the space it provides for authentic self-expression. 鈥淥f course we follow certain guidelines, but on radio you can really express who you are and the things you鈥檙e interested in鈥攖hat鈥檚 a great freedom,鈥 he says.

Managing a TV Station

Students in a TV studio.

At CitrusTV, one of the student-run TV stations on campus, students produce more than 15 regularly programmed shows, covering entertainment, news and sports.

, a student-run television studio, has been in operation since 1970 and, with over 350 student members, is one of the largest student organizations at Syracuse.

When Spencer Congel 鈥25 got involved in CitrusTV as a first-year student, he wanted to learn the technology and engineering that made TV production possible. He had the opportunity to run camera and video crews and eventually became the station鈥檚 operations manager.

When he assumed the position of general manager, Congel gained a range of other skills and experiences as well. 鈥淭his role I鈥檓 in now is essentially president of the organization,鈥 he explains. 鈥淚鈥檓 responsible for a lot of our interfacing with the University, in terms of our relationship with student experience and the other departments we work with. I also handle the budget and oversee our executive staff.鈥 Managing such a huge and diverse organization is engrossing, he says, and also very rewarding. 鈥淚t鈥檚 all up to us, the students. This whole station鈥攁ll the technology, the content, all the learning that we do鈥攊s completely independent and that鈥檚 an awesome environment to be in,鈥 he says.

Directing a Public Relations Firm

Two people talking at a table.

Dillon Williams 鈥24 says mentorship and peer support is an integral part of Hill Communications, a student-run public relations firm.

As firm director Dillon Williams 鈥24 describes it, 鈥 is a full-fledged, boutique public relations firm. We work with a large portfolio of real-world paying clients, and we also serve nonprofits that don鈥檛 have much budget for marketing.鈥 Hill Communications, which includes a full graphic design team, offers services that range from promotion through press releases, placements in magazines and social media, to full rebranding and the development of brand guidelines.

Williams says that what he鈥檚 learned at Hill Communications is directly related to his professional interests. 鈥淭his has given me the experience of working a range of roles in an agency setting. Hill Communications lets us put everything we learn in our Newhouse [] courses into application in real-world environments鈥攁nd we get to really see the impact we can have.鈥

Williams, who has transitioned to a job at Chamberlain Healthcare PR since graduating, also credits the opportunities he had at Hill Communications for helping him realize his passion for supporting health care organizations.

Creating an Academic Journal

Students sitting on a computer.

The editorial team of The Crown worked together to develop a scholarly journal and publish a selection of undergraduate research from across the University.

鈥淥nce we started, the reality sank in about what it means to develop a scholarly journal from scratch,鈥 says Amani Moses 鈥24, who served as marketing director of , an undergraduate research journal created by students in the Ren茅e Crown University Honors Program, which published its inaugural issue in December 2023. 鈥淲e had an incredible level of intellectual freedom. It was a tremendous responsibility鈥攁nd also very empowering.鈥

The team developed guidelines and eventually selected, edited and published a breadth of work showcasing the diversity of student research across the University.

Moses says the process honed her skills of professional collaboration. 鈥淲e had to handle feedback, navigate differing opinions and work together efficiently,鈥 she says. 鈥淭hese are the kinds of interactions I anticipate in the professional world, and having a chance to navigate them in a safe space as a student was very helpful preparation.鈥

The experience affirmed Moses鈥 interest in marketing as a career path. 鈥淚 focused on the brand image development鈥攖he colors, graphics and logo of our publication鈥攁nd on curating the brand identity in our outreach and engagement,鈥 she says. 鈥淚t really helped me realize that this is what I want to do in the future.鈥

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