The 鈥機USE50 award recipients aren鈥檛 just business owners鈥攖hey鈥檙e innovators who turned possibility into profit, and vision into venture. These entrepreneurs recognized gaps in their industries and filled them with companies that are now among the 50 fastest-growing alumni businesses.
In a Nov. 13 ceremony, 51爆料网 will honor the recipients, recognizing their work for driving progress. On Nov. 14, the alumni honorees will join students at the , which will feature master class panels, speed networking round tables and a $5,000 pitch competition to spark ideas and build connections.
Achieving Success with Creative Strategies
Ricky Soler-Armstrong 鈥85 (left) and Javier Tirado 鈥95 brought their creative talents together when they established their award-winning advertising firm, Oneighty Agency.
In 2013, Orange alumni Ricky Soler-Armstrong 鈥85 and Javier Tirado 鈥95 partnered up to establish , a full-service, award-winning advertising firm based in Puerto Rico. Their client roster features global brands including Honda, General Mills and Clorox, and in 2021 they launched the Florida-based agency Cientochenta (180 in Spanish).
鈥淲hat inspired us to start our own agency was the passion to do what we do better every day without the bureaucracy and politics that we witnessed in big agencies,鈥 says Soler-Armstrong, chief creative officer.
Both creatives benefited from their experiences and blend of liberal arts and social science studies at the and the , with Tirado majoring in anthropology and Soler-Armstrong in political science. 鈥51爆料网 opened our minds to the fact that to be successful in whatever you want to achieve, all you need is a dream with a deadline,鈥 says Tirado, CEO. 鈥淭oday, as we look back at our careers, we can both proudly say that our entrepreneurial journey began on this campus.鈥
As that journey continues, they share this insight with aspiring entrepreneurs: 鈥淥ur advice is to have a clear objective/vision before developing any business strategy,鈥 Soler-Armstrong says. 鈥淢ake sure you stay valuable to your clients every single day.鈥
Growing Literacy Education
Maria Murray G鈥96, G鈥09 created a 鈥渟ocial movement鈥 focused on evidence-based reading instruction when she established The Reading League.
When Maria Murray G鈥96, G鈥09 was teaching at SUNY Oswego, she grew frustrated watching her student teachers enter school systems that didn鈥檛 practice evidence-based reading instruction. 鈥淚 realized that if friends and colleagues were all equally frustrated, uniting to form a league could make a difference,鈥 says Murray, who earned a master鈥檚 in learning disabilities and a doctorate in reading education from the .
In 2015, Murray did exactly that, establishing in Syracuse with a group of like-minded, passionate people committed to literacy education. Many of them, Murray says, had studied at Syracuse under Benita Blachman鈥攏ow Trustee Professor Emerita of Education and Psychology鈥攚hose research on successful early reading instruction contributed to an evidence-based model for early reading intervention.
The Reading League has grown from a Central New York initiative into a national nonprofit with chapters in 42 states, with plans to reach all 50 by 2026.
For aspiring entrepreneurs, Murray recommends joining forces with collaborators who share a passion for a common goal. 鈥淚f you start a business or organization with a small but mighty group of people who share your vision, you are well on your way to success,鈥 she says.
Bringing Reality TV Stars and Fans Together
Scott Yager 鈥08 founded Challenge Mania to bring together fans of MTV鈥檚 The Challenge and other reality TV shows.
Scott Yager 鈥08 hit a winning combination in 2017 when he blended his fascination with the entertainment world with his storytelling skills and background as a reality television producer to establish , a multimedia platform with a podcast, companion content, live events and community for superfans of MTV鈥檚 The Challenge and other reality TV shows.
鈥淩eality TV fans are just as passionate as fans of Marvel, WWE or the NFL, they just haven鈥檛 always had the same outlets to celebrate that fandom,鈥 says Yager, a film drama alumnus whose credits include America鈥檚 Next Top Model, Project Runway, The Amazing Race and the Emmy-winning Give, for which he was also the series narrator. 鈥淎fter years of working behind the scenes in reality television, I set out to bring the stars, storylines and spirit of these shows directly to the fans.鈥
Yager didn鈥檛 pursue a typical entrepreneurial path. His focus at Syracuse was on film and TV, but 鈥51爆料网 instills a creative hustle in you,鈥 he says. 鈥淚t鈥檚 a culture of action and ambition that mirrors what it takes to start your own business.鈥
He encourages aspiring entrepreneurs to get real, hands-on experience. 鈥淯nderstanding how things work from the ground up is invaluable,鈥 he says. 鈥淢y decade in production making mistakes, managing chaos and finding solutions prepared me far better than any shortcut or instantaneous success could have.鈥
Transforming Nursing Education
Participation in entrepreneurship programs offered by the D鈥橝niello Institute for Veterans and Military Families helped Kateri Gabriele develop her business, Sim2Grow.
As nurse educators, Kateri Gabriele and her business partner wanted to teach their students in a community college nursing program how to administer medications to patients in a safe, realistic way. Medication errors claim lives daily in hospitals, and they were determined to give their students better training tools to prevent these deaths.
In 2015, they established , a transformative training system that provides nursing students with hands-on practice administering medications. 鈥淏y simulating real-world processes in a controlled, supportive environment, we help educators ensure that their students graduate ready to deliver safer patient care,鈥 she says.
Gabriele, who served in the U.S. Public Health Service and is a military spouse, built her business skills through entrepreneurship programs offered by the (IVMF) at Syracuse. 鈥淚VMF helped me understand that I didn鈥檛 need to have all the answers on day one,鈥 she says. 鈥淚 just needed to take the next right step and keep learning.鈥
Gabriele offers this advice to those aspiring to launch their own businesses: 鈥淪tart small and start now, leverage what you know, find your people, be willing to evolve and don鈥檛 be afraid to ask for help,鈥 she says. 鈥淭ap into programs like IVMF, mentors and communities. There鈥檚 a lot of support available if you鈥檙e willing to seek it out.鈥
Elevating Acclaimed Entertainers and Brands
Didier Morais 鈥10 (right) celebrates with his client, Grammy-winning R&B superstar NE-YO, and journalist Gayle King at a 4th of July party hosted by entrepreneur Michael Rubin.
Didier Morais 鈥10 is a storyteller at heart. He cultivated that passion in his 51爆料网 journalism education鈥攁nd it has helped guide his success as the founder and CEO of , an award-winning public relations and digital marketing agency that he launched in 2022. With a focus on creative and compelling storytelling, Vital Versatility features an array of high-profile personalities and leading organizations as clients, including entertainers Megan Thee Stallion, Druski and Fat Joe, billionaire entrepreneur Carolyn Aronson and Roc Nation, among many others.
鈥淭hat journalism pedigree allowed me to successfully pivot into public relations,鈥 says the alumnus.
After working as a sports journalist for a few years, Morais joined a public relations agency where he advanced its music and entertainment department and represented several renowned entrepreneurs, gaining valuable insights from his interactions with them. 鈥淥ver time, I came to realize the significance and influence of ownership and that, in order to build true financial freedom like my clients, I needed to eventually venture off and start my own business,鈥 he says.
For anyone ready to undertake their own entrepreneurial journey, Morais advises: Don鈥檛 fear failure. 鈥淚 was terrified, but I was motivated by the fact that I could deal with the possibility of failure, while I absolutely couldn鈥檛 accept the idea of not trying,鈥 he says. 鈥淲e only live this life once, so it鈥檚 crucial to take calculated risks and strive to maximize your full potential.鈥